Name the friction
Note where visitors get confused, what feels outdated, and which pages are difficult for your team to update. Specific examples make a redesign more useful.
Keep what works
Bring forward the content, search visibility, and customer paths that already help. A redesign does not need to discard every familiar element.
Agree on success
Decide what a better site should make easier: understanding the offer, requesting a quote, booking a call, or buying a product.
Every project is different. Use this guide as a starting point for your own website.
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